Using Your Story for a Stronger Audience Connection

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How Stories Greatly Enhance Your Enterprise Brand Positioning
Have you incorporated your story into your company marketing and advertising?
I recently attended a live event, WOW – Women of Really worth, at Harrison Sizzling Springs exactly where numerous females took the stage to inspire, educate and encourage the audience.
WOW Occasion in Harrison Scorching Springs 2016Each of the guest speakers had their very own unique story to tell, which captivated the audience and left us wanting to hear more.
What these females did so masterfully was incorporate their story into their presentation. By performing this, they rapidly drew in the audience and built a robust "Know, Like and Trust element" with them.
This instantly positioned them not only as authorities in their discipline, but also garnered the trust essential for the audience to get the following step and make a purchase.
And as a consequence, their "back of the room" sales exploded after their presentations.
Telling your special story in your company will have your audience wanting more
Stories Produce Fascination
One of the memorable speakers was Leah Goldstein who spoke on Believe Like A Champion: No Limits!
Leah infused her story of getting a champion kickboxer, a Tour de France cyclist, a Race Across America Champion and the very first female undercover sergeant in Israel and instructor of the elite Commando division.
Right now she employs her story into her organization where she's a motivational speaker and writer and also delivers wellness weekend workshops, private and group instruction and dietary organizing.
How Leah uses her story to develop her company compels folks to function with her due to the fascination her story brings as nicely as the proof that she knows what she's speaking about!
Stories Support Other folks Like You


KELITA is yet another speaker/entertainer who brought her story into her presentation. Menjadi ahli sepak bola KELITA is a five-time Juno nominee and multi award-winning recording artist, songwriter, comedian and inspirational speaker.
She had us in stitches laughing one particular minute and welling up with tears the next! Throughout her time on stage, she took the audience on a journey of her life.
1 filled with tragic loss, abuses and failures all the whilst, she brought us into her globe in an intimate way that was relatable and real.
Her story-telling approach had us all not just "Liking" her but LOVING her and wanting to assistance her nonetheless we could.
Stories Improve Your Experience
Brenda Eastwood brought a different variety of story to her presentation. Her story was based mostly on her thirty-year expertise as a nutritionist and how she transformed women's lives when armed with the proper knowledge about hormones.
By showcasing her knowledge by way of her fact-based presentation plus sharing a variety of success stories, the audience instantly trusted she knew what she was speaking about and literally ran to her table to obtain her packet of recommended supplements.
One more outstanding speaker was Olivia McIvor who talked about the Business of Kindness. Her story-infused presentation was similar to Brenda's where she brought the topic of kindness in the workplace to a scientific level, assisting us all comprehend this is way beyond "WooWoo" things.
Her knowledge was showcased as she brought her 25 years experience in the HR area to her presentation filled with facts, figures and funny antidotes that taught us how to create a culture of kindness wherever we are.
Stories Create Loyal Followers
WOW Organizer Christine AwramEven the event organizer, Christine Awram brought her very own personalized story with her in which she tragically lost her Mother just a handful of days just before the event.
Her honesty, authenticity and genuine passion for the betterment of the women who attended ensured her not letting this private tragedy influence their experience was not only awe-inspiring but genuinely admirable.
Do you consider she will get loyal followers after this? You greater think it! Judging by how numerous females signed up for the April WOW event in Vernon (which includes me!) and even following year's event once more at Harrison was a clear indication of the effect her story had.
Stories Will Construct Your Enterprise
Whether you are a speaker / presenter or not, there are plenty of possibilities for you to infuse your very own story into your brand positioning for your enterprise.
There are loads of possibilities you can infuse your story into your business brand positioning
A story will assist your audience connect with you on a level that no ad campaign can ever do.Give it a try out the up coming time you publish a site write-up or publish your about webpage on your internet site.
What story can you speak about that will support your followers connect with you at a deeper degree?
To your success,
Susan Friesen
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